Precipak is a member of the Poly-Clip family. The company provides meat and poultry processors with the best in class, equipment coupled with experienced applications and technical support. As a start up, Precipak sought assistance from Conectiv to develop and expand the brand into the industries they serve.
With only a previously created company logo, Conectiv and Precipak worked together to construct the brand. Conectiv planned and developed a robust and dynamic online presence that highlights the company and every piece of equipment while serving as the catalyst for all marketing efforts. Planning also included ongoing-messaging and media strategies that deliver content through external vehicles. Print/digital ads, booth graphics and more were then developed to deliver messaging to the targets within the industry. With a website and a strategy for extending the brand, Precipak prepared for growth.
