Poly-Clip brand is the Kleenex of clippers within the meat and poultry industry. As the largest provider of clip closure solutions globally and the market leader within the food and packaging industries, they were in seeking to refresh for their existing US marketing.
Conectiv initially sought out to understand what motivates operators and drives equipment purchases within the industry. Conectiv developed strong, quick hitting messaging that delivered on the “how Poly-Clip can help with productivity” as it related to specific applications and each piece of equipment. With media and messaging planning, the new content was woven through creative print and digital ads, booth graphics and more to provide Poly-Clip with a fresh approach for continued brand strength.
ClientPoly-ClipServicesBranding, Design, Print, Digital
